It’s time to enter your Pinterest era.
And I’m not just talking about scrolling and creating your vision board, because I feel like we all love Pinterest personally. But, I’m talking, sharing your content on Pinterest.
Pinterest is an amazing visual platform for creative businesses to show off their brand vision.
Your brand aesthetic is crucial in engaging and attracting your target audience via Pinterest. This includes everything from the colors and fonts used in your pins to your overall profile vibe. These are some ways to create a consistent brand aesthetic on Pinterest.
1. Your brand identity is defined
To create a cohesive brand aesthetic for Pinterest, you must first define your brand identity. What’s your brand about? What are your core values and what makes you different?
When I kick off with a Pinterest client, I’m thinking about their main pillars and their target demo. What is their uniqueness? What’s their specific voice and vibe? How can we create boards that reflect that vibe?
2. Use your color palette
Your brand’s color scheme is one of its most important elements. Pick colors that are in harmony with your brand’s aesthetic.
